Skip to main content

TAG Heuer and Porsche: a shared passion

For over 5 decades, TAG Heuer and Porsche have crossed paths many times, both on and off the racetrack. Their lasting bond is built on the foundations of motor racing. And one of the most common features is the word “Carrera”.

The Carrera Panamericana is legendary. It was known as one of the most dangerous races in the world. It inspired Porsche, which named a model in its honor. And it also inspired Jack Heuer, who decided to name his new 1963 chronograph “Heuer Carrera”, after hearing about the fabled race and its evocative name. Since then, the 911 Carrera and the TAG Heuer Carrera have played a huge part in racing culture. They’re icons for car and watch enthusiasts around the world. So it’s only natural that the two partners are coming together to create the TAG Heuer Carrera Chronograph. It’s the ultimate symbol of Porsche and TAG Heuer’s shared passion.

Two legends, two colors

The color yellow is woven into various elements of the timepiece. It’s inspired by Porsche’s racing yellow pigment, reserved by the manufacturer for the sportiest of its vehicles. You can see it in the Porsche logo on the bezel and on the lacquer in the crown. You’ll also find it in the graphic details present in small touches on the dial, and on the seconds hand. The yellow color is also present in the luminescence of the Super-LumiNova®, which glows yellow in the dark. The other key color in this limited edition is black. The color elegantly reinforces the brightness of the yellow with a contrasting effect.

The daredevil is in the detail

Look closer and you’ll find more stunning details. The watch’s case has the highest-quality black treatment possible – diamond-like carbon (DLC). The black dial has a texture that’s inspired by the metallic bodywork of cars. The redesigned oscillating mass, a tribute to the famous Porsche steering wheel, is clearly visible through the sapphire glass back case.

The leather strap is inspired by the seat upholstery of Porsche cars. For this limited edition, the yellow stitching and lining provides a dramatic contrast with the black leather. And even more strikingly, the leather itself has been treated to produce a technical fabric effect. This lends the strap a stunning visual appearance.

A new chapter begins

TAG Heuer and Porsche picked a fitting location to celebrate the partnership and unveil the new watch: the Porsche Driving Area Levi in Finland. Set at the heart of the Porsche Ice Experience, these extensive grounds offer limitless space, countless drifts and an unbridled driving experience. A thrilling racing location for a thrilling timepiece. To mark the occasion, the partners teamed up with TAG Heuer and Porsche ambassador, Hollywood star and racing driver, Patrick Dempsey. Dempsey took the watch and a Porsche out for an exhilarating test drive through ice and snow. The perfect way to celebrate a new chapter in the history of TAG Heuer and Porsche.

The TAG Heuer Carrera Porsche Limited Edition will be available from April 2022. Learn more on

Website TAG Heuer