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TAG Heuer and Porsche

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche are two brands with one passion: a knack for excellence and making customers’ hearts beat faster. This partnership defines time and speed. Both partners have a shared vision of highest quality, passion, precision and illustrate the unique products that can be created when the high design expertise of Porsche and TAG Heuer come together.

TAG Heuer’s timepieces make it possible to capture every fraction of a second. As a symbol of high performance and precision, the TAG Heuer Porsche Formula E Team is the promise of great success and new advances in technology.

This authentic alliance forges a holistic and long-term collaboration ranging from competition to product development. Discover more about the TAG Heuer Carrera Porsche Special Editions.

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Porsche and Michelin have enjoyed a long and extremely successful partnership. Michelin's development leadership in the field of high-performance tyres helps to meet the high demands customers place on a Porsche. The driving characteristics of every Porsche are unique; especially because the tyres are manufactured specifically for the respective models. Matching the tyres to the automobile begins at an early stage of vehicle development. Precisely because the tyres are the only connection to the road. In motorsport, Michelin currently equips all 911 GT3 Cup racing cars for the Porsche Mobil 1 Supercup and the worldwide Porsche Carrera Cups.

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